Imacomm Signs on New Client! Hillsdale Christian Academy and Preschool

As the director of web services through FUSEDstudios, Imacomm has signed on new client, Hillsdale Christian Academy and Preschool in Tampa, Florida. After being selected from their request for proposal to redesign their current website, Imacomm was chosen based on ingenuity and creative expertise to achieve their main goal to increase enrollment. With a new design already approved, Imacomm will overhaul their current website by making it more of a marketing/sales tool than an online brochure. Some features include replaceable banner ads for headline copy, teacher spotlight section, video tour section and clean navigation.

Upgraded Site Launch! Skins’ Hotdogs - Anderson, SC

Skins HotdogsIf you haven’t been to Skins’s Hotdogs, you definitely have been missing out of a great experience! Skins’ Hotdogs found Imacomm to basically ask if we could rebuild their website since it was originally constructed in flash. As a flash website, the owners of Skins’ could not edit their site. This was a great necessity as well as launching their e-commerce store. We stepped in to do what they asked and instead of reinventing the wheel, we rebuilt their website (not redesigned) to make it fully functional for the Skins’ family. Our ImaCart e-commerce solution was the best fit for their online store. With its basic features, ImaCart was able to showcase their t-shirts, stickers and fine art prints.

Along with an editable website and e-commerce store, Imacomm also provided an email marketing solution called Bullseye Blast. Our efforts are to continually improve Skins’ Hotdogs online, by improving the way consumers interact with sites like theirs. Our goal is to make their website a fully functioning tool rather than an online brochure.

www.skinshotdogs.com

A Changed Office Since 2009.

Imacomm had an interesting 2009. In the midst of the ever popular bad economy, Imacomm got hit in a major way. Due to lack in sales, our employee base of four is now down to one…me. However, the family still thrives! For those of you who know this already, Imacomm is now a changed office with a new location. For those of you who don’t know, I have joined a co-operative advertising agency still operating independently as Imacomm. This co-operative agency is FUSEDstudios Marketing and Design Group. The decision to move was based on the fact that Imacomm could collaborate with other individual businesses within the area of Marketing and Advertising.

I am forever grateful for the team of employees I had the last few years. Not only did I learn some valuable lessons being their boss, but also I’m thankful for their continued friendship. How rare that is!

The new office is at 477 Haywood Rd. Ste F, Greenville, SC 29607. Visit our mailbox for directions!

Problems w/ iPhone Safari drop down menus?

Posted 7/14/09 by Nicole Anonsen

If you are experiencing problems with drop down menus in iPhone, then read this threaded forum discussion by various web designers and developers from Apple.com. And view this YouTube.com video to see an example of how to get around it. Hopefully, this is temporary.

All in all, CSS menus are the way to go when developing a website. They are better in the fact that search engines prefer to crawl that code versus Javascript menus using sliced images with ALT Tags.

Should you be transparent in your business practices?

July 13, 2009 | Posted by Nicole Anonsen

It’s interesting how business owners show their true character when conflict arises. That makes me ask the question, should an owner be transparent from the beginning of a business relationship? I believe the answer is “yes”. From the moment of an initial contact, it is greatly encouraged that you know the true expectations of the business relationship and fully understand all the details pertaining to it before you finalize any deal. Too often business relationships hide from their intentions and therefore, overlook potential problems in the details by convincing themselves that “everything will be fine… we trust each other”. And so, the two parties rush into a contract relationship to get things moving. This is not a good start because the relationship has been immediately built on a shaky foundation.

The first thing to do is communicate and understand both parties expectations and executing details. Make sure they are in writing rather than from a phone call or a meeting. Granted, where phone conversations and meetings are the best way to communicate, it’s also the best way to accidentally overlook critical details. People generally get tired of details and so, they speed up that part of the process to get to the warm and fuzzy parts. It’s all about feeling good in the relationship. The real question you should ask yourself is, “Have I been transparent enough for this relationship to be built on a solid foundation?”

The second thing to do is to follow-through on any commitment. Trust is a huge factor when venturing into a business relationship. And too often, businesses get taken advantage of by concealing internal problems. It is our immediate reaction to not communicate any negative statuses. We highly value other people’s opinions about our business and from the moment we are asked “How’s business?”,  we immediately communicate that “all is well” even if everything is upside down. If commitments have been made, then stick to them. Do what is honorable and beyond that, go beyond yourself by providing the “Wow” factor. Communication is key here because if you don’t inform, you’ll eventually fail and lose all trust.

Remember that transparency is the best form of humility. When we are humble, we are not necessarily vulnerable, but confident in who we are and what we stand for in our business practices. It’s confidence that strengthens our character and it’s our character that shapes our reputation. If you have not mulled over every detail in a business relationship before it’s been finalized, then now is the time to start.

Why Twitter Improves Your Site Traffic!

“Tweeting” can be challenging when trying to stick to a specific 140 character topic. Making a continual effort is well worth it as Twitter can produce high search engine rankings. Within Twitter’s search engine, entering specific keyword phrases can many times lead to popular Twitter profile account pages. These popular profile pages created by individuals or businesses can not only contain specific information about your keyword phrase, but also links to specific sites and articles they are either promoting or referencing. So, if trends and market research is important to you, then Twitter is one place to reference.

The reason why everyone is joining Twitter is because of continual interaction of real-time information. You may think that Twitter may not be as beneficial as it is to others. Or you may think that it’s a time waster. We recommend to not letting that stop you from setting up an account and adding your link to your website. Twitter still helps land your site on the search engines regardless. In this economy, it’s best to boost your site traffic as much as possible. And this is just one quick and easy way to achieve that!

Follow IMACOMM on Twitter! »

Receive one page of SEO FREE when you sign up for service.

Receive one page of search engine optimization FREE when you sign up for service.

(expires June 15th and only applies to pages other than the homepage/landing page.)

Use code: SEOPAGE

» Sign up for service here.

SEO - The Secret to Increasing Your Web Traffic!

Our clients periodically ask us how to make their website easier for clients and customers to find. We’re going to offer up a bit of education and advice that will help you understand a little bit more about how SEO works, what it can do for you, and how Imacomm can make a difference.

What Does Search Engine Optimization Mean?

Clearly put, Search Engine Optimization or SEO is a strategic list of efforts applied to your website to make the best exposure in the search engines. The top search engines in the market are Google (which holds 72.92% of market share), Yahoo (16.14%), MSN (5.68%) and Ask (3.95%).

Why Can’t People Find Your Site?

Most likely, it’s because your site is not optimized. Just a few obvious reasons for you to know why:
1. Your site has a flash intro.
2. There’s hardly any copy on your homepage.
3. The page title at the top of the browser window just has your Company Name.
4. You have a lot of copy, but there are not any keywords scattered throughout linking to other pages.

How do you get your website ranked to the top of the search engines?

The strategic efforts include keyword research and analysis, interlinking those keywords throughout the site code and content, identifying design elements such as logo, photos, etc., creating a sitemap and building effective inbound page links. Once your site is optimized and the web address submitted to the search engines, they then visit the web server periodically each day to determine what’s important to them and rank your site where they see relevant.

Should you hire someone to help you and if so, will it cost you lots of money?

We advise that you do hire someone to initially optimize your site and then periodically monitor where it is ranked on the engines. Here are benefits why you should hire Imacomm:
1. We don’t charge a monthly fee. We charge per page.
2. We are experts in building websites.
3. We train clients on how they can help improve and monitor the website rankings on their own.

So, How Does Imacomm Improve Your Website Ranking?

Well, we thought about taking our own advice and not throwing a bunch of web lingo at you, but as you research SEO and try to consider what’s best for your company, maybe understanding the questions above will give you a better idea of what specifically goes into optimizing your site. The benefits to your site can be significant, and, best of all, there’s no direct fee to you for that incoming traffic.

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New Client: Four Seasons Nail & Day Spa

Imacomm Welcomes New Client - Four Seasons Nail & Day Spa
Located in Greenville, SC, Four Seasons Nail & Day Spa has hired Imacomm to creatively design and build a website with shopping cart. Using our custom shopping cart program, ImaCart, Four Seasons will be able to offer gift certificates and more for their customers who want to buy online anytime. We look forward to delivering a quality website to improve their marketing efforts.

Save $25 on Your Blog!

As a thank you to our subscribers, we’re offering a discount of $25.00 on your initial blog set up.  Why do we do this you ask?  Well, we really believe in the value of blogging and want you all to be able to utilize such a useful tool . . . and well, we’re cool like that.

Our basic set up fee is $500, so unless you want bells and whistles, that’s pretty much what it will cost, but we can also do more elaborate customization, so let’s meet up to discuss your specific needs and any additional costs related to them.

Call the number below to speak with Beth or Pam about getting started - and don’t forget to mention the blog to get your $25 discount*!

Call 864.335.8167

*Discount does not apply to other web services . . . seriously guys.

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