Our clients periodically ask us how to make their website easier for clients and customers to find. We’re going to offer up a bit of education and advice that will help you understand a little bit more about how SEO works, what it can do for you, and how Imacomm can make a difference.

What Does Search Engine Optimization Mean?

Clearly put, Search Engine Optimization or SEO is a strategic list of efforts applied to your website to make the best exposure in the search engines. The top search engines in the market are Google (which holds 72.92% of market share), Yahoo (16.14%), MSN (5.68%) and Ask (3.95%).

Why Can’t People Find Your Site?

Most likely, it’s because your site is not optimized. Just a few obvious reasons for you to know why:
1. Your site has a flash intro.
2. There’s hardly any copy on your homepage.
3. The page title at the top of the browser window just has your Company Name.
4. You have a lot of copy, but there are not any keywords scattered throughout linking to other pages.

How do you get your website ranked to the top of the search engines?

The strategic efforts include keyword research and analysis, interlinking those keywords throughout the site code and content, identifying design elements such as logo, photos, etc., creating a sitemap and building effective inbound page links. Once your site is optimized and the web address submitted to the search engines, they then visit the web server periodically each day to determine what’s important to them and rank your site where they see relevant.

Should you hire someone to help you and if so, will it cost you lots of money?

We advise that you do hire someone to initially optimize your site and then periodically monitor where it is ranked on the engines. Here are benefits why you should hire Imacomm:
1. We don’t charge a monthly fee. We charge per page.
2. We are experts in building websites.
3. We train clients on how they can help improve and monitor the website rankings on their own.

So, How Does Imacomm Improve Your Website Ranking?

Well, we thought about taking our own advice and not throwing a bunch of web lingo at you, but as you research SEO and try to consider what’s best for your company, maybe understanding the questions above will give you a better idea of what specifically goes into optimizing your site. The benefits to your site can be significant, and, best of all, there’s no direct fee to you for that incoming traffic.

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